Brand planning is related to shaping and maintaining the brand's long-term low position in consumers' minds. It is a strategic planning of enterprises. Activity planning is more focused on achieving short-term market goals through specific activities, and it is a tactical operation. The two complement each other and jointly promote the development and success of brands. Create an immersive experience, convey brand stories and values, enhance word-of-mouth and social sharing, promote sales and transformation, draw the distance between brands and consumers, and enhance brand awareness and reputation.
